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Customer-centric Automotive Transformation

Sutherland helps simplify customer, dealer, and connected-services operations with CX, manufacturing expertise, AI, and analytics.
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Why Sutherland

CX Expertise

Omnichannel, multilingual service across customer and dealer journeys.

Manufacturing Relevance

Automotive operating knowledge across warranty, recalls, parts, dealers, and connected services.

AI-enabled Operations

Automation, agent assist, knowledge, routing, and analytics.

Flexible Model

Keeps control of platforms and data; Sutherland accelerates execution and improvement.

Priority Areas

Customer Care

Ownership, warranty, recalls, complaints, and goodwill.

Connected Services

Activation, OTA, subscriptions, app support, EV, and privacy journeys.

Dealer Services

Dealer inquiries, warranty claims, parts, recalls, and service support.

Lead Management

Stronger prospect follow-up, dealer handoff, and conversion governance.

How We Help Controlled Platforms. Sutherland-enabled Operations.

  • Design journeys around customer and dealer intent.
  • Add AI where it improves speed, quality, and consistency.
  • Preserve human judgment for complex or sensitive cases.
  • Turn service interactions into operational insights.
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Proof of Fit

Automotive CX transformation experience

Global omnichannel delivery

AI, knowledge, and analytics capabilities.

Manufacturing and partner ecosystem expertise.

Key Leaders

Hemal Shah

SVP and Global Head of Travel, Transportation, Hospitality and Logistics

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Let’s Discuss How Sutherland Can Support Next Generation of Customer and Dealer Experience.

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